Typography / Task 2: Typographic Exploration & Communication
Start from 03.05.2023
04.05.2023 -03.06.2023 /Week 5- Week 7
Kong Cai Yi / 0363862
Typography
/ Bachelor of Design (Hons) in Creative Media
Task
2: Typographic Exploration & Communication
INDEX
1.Lectures: All lectures 1 to 6 completed in Task 1/ Exercise 1 &2
2.Instruction/Task 2: Typographic Exploration & Communication
3.Feedback
LECTURES
Week 5
Task 2: Typographic Exploration & Communication
Task 2: Typographic Exploration & Communication
- He gave some feedback for our text formatting work.
- We are required to choose a deadline of submissions task 1 e-portfolio by ourselves.
- Mr.Vinod introduced us Task 2, it is about a combination of task 1's exercise 1 &2.
- He required us to watch a process demo lectures for proceed to this task
Week 6
Feedback of Task 2: Typographic Exploration & Communication
- In this week, we mainly focused on task 2.
- Similarly, we posted our work on Facebook and received feedback from Mr Vinod.
- Mr Vinod gave us a lot of advices and feedback to improve our work become better.
- In the class, Mr Vinod gave us some time to amend/redo our work.
- At last, he also showed us some examples of the headline expressions. Mr Vinod also showed us what we need to include in our blog.
- Mr Vinod just looked through what had we done for task 2 but will not give feedbacks for this week.
- He brief us on our new task (task 3A:Type design and communication).
INSTRUCTIONS
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width="640">
Task 2: Typographic Exploration & Communication
We are required to:
1. Download Task 2 Editorial options2. Layout research and references
3. Flow identified text in layout to gauge space taken
4. Thumbnail sketches: exploring expression & layout options
5. Identify and digitise layout options
-Create grid and guides (margins and coloumns)
-Place headline option onto spread
-Then place body text in relation to headline
6. Export as spread as JPG, grayscale, 300ppi
1. Research
Before working on the task, the first thing I did was look at various
visual references of editorial spreads for inspiration as I thought it
would help me in developing my ideas.
Fig 2.1: References and ideas from Pinterest (04.05.2023-Week 5)
Fig 2.2: Sketches #1 (05.05.2023- Week 5)
Fig 2.3: Sketches #2 (05.05.2023-Week 5)
Fig 2.4: Sketches #3 (05.05.2023-Week 5)
3. Headline Expression Explorations
I decided to go on Illustrator first to explore different expressions of the
headline, as I work best through trial and error.
Fig 2.5: Process of the word "Build" in AI (06.05.2023-Week 5)
4. Layouts
Fig 2.6 Layout (08.05.2023-Week 6)
Fig 2.7 Layout (Blocked out) (08.05.2023- Week 6)
Shortlisted Layouts
Fig 2.8 Shortlisted layout #1 (09.05.2023-Week 6)
HEAD
- Fonts: Futura Std (BOOK)
- Type Size: 94 pt(Build), 36pt(Headings), 28pt(Small headings)
- Leading: 43.2pt(Heading), 30 pt(Small headings)
- Paragraph spacing: 39.6 pt(Small headings)
BODY
- Fonts: Bembo Std (REGULAR)
- Type Size: 10pt
- Leading: 12pt
- Paragraph spacing: 12pt
- Alignment: Left Justified
Fig 2.9 Shortlisted layout #2 (09.05.2023-Week 6)
HEAD
- Fonts: Futura Std (BOOK)
- Type Size: 80 pt(Build), 33pt(Headings), 28pt(Small headings)
- Leading: 24pt(Heading), 39.6 pt(Small headings)
- Paragraph spacing: 39.6 pt(Small headings)
BODY
- Fonts: Bembo Std (REGULAR)
- Type Size: 10pt
- Leading: 12pt
- Paragraph spacing: 12pt
- Alignment: Left Justified
Fig.2.10 Final layout without grids - JPEG (16.5.2023 - Week 7)
Fig.2.11 Final layout with baseline- JPEG (16.5.2023 - Week 7)
Fig.2.12 Final layout without grids - PDF (16.5.2023 - Week 7)
Fig.2.13 Final layout with grids - PDF (16.5.2023 - Week 7)
FEEDBACK
Week 6
General Feedback: Avoid having a widow in one paragraph, try to
apply kerning or let other words come down to the next sentence. Avoid
using white and black to seperate artboard into two interface.
Specific Feedback: Line length of each paragraph is too small, the gap between each paragraph only maximun 7cm. The word "Build" have a bit distort the original word by using perspective grid too.
Week 7
General Feedback: Suggested not to use bodoni font in body text, we need to pratice more on sketching to express more typeface by also doing research.
Specific Feedback: No feedback was given in this week.
REFLECTIONS
Experience
Actually, I was very excited when I first heard about this task because it combines the two exercises from Task 1, and I wanted to showcase what I have learned. However, I was really hesitant about which theme to choose. I felt that each heading was quite lengthy and not easy to design. So, I looked back at the works of my seniors and noticed that they only emphasised one word in the heading. That's when I started searching for various typography examples related to "build" or "visualize". Finally, I got inspired by a perspective poster and wanted to create a staircase-like feeling for the word "build". I learned how to use the perspective tool in AI. When I first completed it, I thought it was not bad, but it was a bit monotonous, and I was worried that it would distort the entire word. However, I felt that the idea was good, so I wanted to wait for Mr. Vinod's feedback. He also mentioned some distortion and suggested that I try a different form of expression. So, I adjusted the angle of the perspective to make the word less slanted. As for the body paragraphs, I always had the idea of turning the four paragraphs into a building concept, but I was afraid that people wouldn't understand it, so I added some lines to assist. Overall, I think this is a very fun task that made me realise that designing an artistic article is not easy.
Observations
Before, I was just a reader, going through various articles. But when I started designing myself, I realized that behind every article, there is a skilled typography designer. I was truly amazed when I saw their works. Before I started, I thought I could do a good job, but once I actually started, I realized that it requires a lot of time for thinking, generating ideas, and formatting.
Through the Facebook group, I came across my peers' works, and it allowed me to learn from the mistakes and successes of others. Some articles had issues with line length, some lacked cross-alignment, and there were instances of widows as well.
Findings
FURTHER READINGS
Based on the list of recommended readings in the module information booklet, I did some further reading with the book "Typographic Referenced".
Typography principles
format to deliver appropriate and functional solutions. Being visually literate allows the designer to give words and images shape, bringing it all together as a composition created within the required format.
1.Format
1.1 U.S. page sizes
- The base size for printing in the United States is the broadsheet measuring 17 × 22 inches (43.18 × 55.88 cm). Half of a broadsheet is called tabloid size at 11 × 17 inches (27.94 × 43.18 cm).
- A quarter of a broadsheet is called letter size, which is 8.50 × 11 inches (21.59 × 27.94 cm).
- U.S. printers base many of their page sizes on the letter-sized proportion that sometimes measures 9 × 12 inches (22.86 × 30.48 cm). Smaller sizes derived from the letter sizes include: 5.50×8.50inch(13.97×21.59cm) & 6×9 inch (15.24×22.86 cm)
- Of the four listed above, the 5.50 × 8.50 inch (13.97 × 21.59 cm) sheet measures closest to the “divine proportions” found in the golden section of 1:1.618 (see “The Golden Section” at right for details)
Fig 3.1 Page sizes
Fig 3.2 Golden section
1.2 ISO
• A1sheet,23.39×33.11inches(59.41×84.10cm)
• A2sheet,16.54×23.39inches(42.01×59.41cm)
• A3sheet11.69×16.54inches(29.69×42.01cm)
• A4sheet8.27×11.69inches(21.01×29.69cm)
2. Typography selection
2.2 Text Type
2. Typography selection
2.2 Text Type
- For text type, use typefaces designed for the purpose of uninterrupted reading such as Caslon (157), Bembo (155), and Garamond (162). These three work well for large areas of book text.
- Times New Roman (165) — though overused today—was designed in the twentieth century (16) to function as
- a newspaper typeface, and makes an adequate choice for book text as well.
- Line length, word spacing, and leading all factor into a book text’s readability, but choosing a time-tested typeface such as those listed in this chapter is as good a place as any to start.
2.3 Display Type
- Display type needs to quickly catch readers’ attention, much like the messages on posters, advertisements, and promotions made popular during the late nineteenth century (16).
- Slab serifs (59) such as Rockwell (190), Memphis (188), and Clarendon (58) all have enough weight and character for use as display type in headlines or subheads.
- When enlarged, many of the raw visual forms become present for Old Style (54) and Garalde serif faces, so use these for display type with consideration.
Fig 3.3 Display type example
3. Reading direction and scanning
Fig 3.4 Poster that can read the word either "Evil" or "Live"
3.1 Focus point
Fig 3.5 example of poster have obvious focus point
Fig 3.6 focus point enhancements
4. The grid
Simply put, the grid is a tool that allows a designer to create com- positions with some semblance of unity (224) and variety (224).Different grid structures already exist; designers can use these default settings imposed by software or create their own grid system using columns or modules. The number of modules, columns, and rows is not clearly or definitively set, but during a grid’s creation, designers should consider at least these elements of the project:• media
• format
• use
• image size
• typographic scope
• word count (or lack thereof) • expandability
4.1 Anatomy of a grid
The Cartesian grid system uses hor- izontal lines across an X-axis that intersects vertical lines on the Y-axis. These intersecting lines create individual modules that provide a framework in which designers can insert words and images.
Fig 3.7 Anatomy of a grid
4.2 Grid types
1. Book and manuscript grid2. Columnar grid
3. Modular grid
Fig 3.8 Different grid types
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