Minor Project
Start from 30.9.2024
27.9.2024 -.12.2024 /Week 1- Week 14
Kong Cai Yi / 0363862
[Product Name: X-Board (Handmade)]
The Expedio X-Board is a mobile whiteboard designed for flexibility and creativity.
Inspiration:
Week 4/ Company Visit
Expedio has a two co-CEO named Shadow and
Trooper. Tropper is a cat who is heavy but incredibly cute! I tried
carrying him, and he was so gentle and well-behaved. We all had a great
time playing with him—it was so much fun!
Week 5/ Data Analysis
Website Design
Week 11/ Key Visual Design
Website Design Prototype
Week 16/ Presentation
This week is presentation day for Expedio. We will be showcasing our final
art direction, promotional plan, content creation strategy, and social media
paid advertising plan.
Feedback (Consultation) From Mr Mike.
Week 1
This is the first week of our minor project class, and Mike briefed us about all three company clients and their requirements. Our group decided to choose Expedio as our client because it offered a dynamic and creative challenge, allowing us to explore more open-minded and innovative ideas. At first, I was quite confused about Expedio's exact requirements and the help they needed from us. After consulting with Mr. Mike, I realised that to effectively assist them with brand marketing—by designing a logo, website, and creative content—we first need to have a solid understanding of their company. Expedio wants us to create something that resonates emotionally with people, rather than a hard sales approach. Once we chose Expedio, my team and I set up a Google Drive and created task documents to compile all the information. This made it easier to check and review. I also noticed that distributing tasks among teammates is much more efficient than trying to handle everything individually.They provided us with four specific target audiences, so we know we can’t stray from those groups. But I was only able to find limited information about their product, as they currently have just one promotional video. I hope to gather more details after our upcoming meeting with them. Although we’re still in the early stages, I’m excited about meeting with the client and working on something based on our creativity. Of course, we'll also respect their design and promotional preferences.
Week 11
This week, our team worked on designing the key visuals for the X-board. We looked at many mood boards and examples to help us decide on our design direction. After discussing as a team, we chose our color scheme, typeface, and logo design. These will be used for our website, Instagram posts, stories, booth, and email designs to make everything look consistent. Once we agreed on the design, we started working on our tasks based on how we divided the work. This activity taught me the importance of having a clear and consistent design for all platforms. I learned how choosing the right colors, fonts, and logo can make the brand look more professional and connected. The discussions with my team helped me see how teamwork and feedback are important in making good design decisions. I also realized how planning ahead makes the process smoother.I learned that working together and using mood boards makes it easier to decide on designs. Having everything match across platforms makes the brand stronger and easier to recognize. These skills are important because they make me more organized and better at working with others to create great designs.I will use what I learned in my future design projects. I will make sure all my designs are consistent and use tools like mood boards to plan better. This will help me create more professional work in both my studies and future career.
27.9.2024 -.12.2024 /Week 1- Week 14
Kong Cai Yi / 0363862
Minor Project / Bachelor of Design (Hons) in Creative Media
INDEX
1. Lectures
2. X-board
3. Feedback
4. Reflections
LECTURES
Week 1/ Project briefing
This is the first week of our minor project class, and Mike briefed
us about all three company clients and their requirements. I have
been chosen as group leaders and our group decided to choose Expedio
as our client because it offered a dynamic and creative challenge,
allowing us to explore more open-minded and innovative ideas. Before
the class ended, Mike collect all of our email for future sending
important document usage.
Fig 1.1 Project Briefing MLE (27.09.2024-Week 1)
Week 2/ Design Thinking
This week, Mr Mike showed us some video about design thinking to let
us have better understanding for the next stage of user persona and
journey map.
Fig 1.2 Design Thinking (4.10.2024-Week 2)
Fig 1.3 5 Steps of Design Thinking (4.10.2024-Week 2)
INSTRUCTIONS
MARKING RUBICS
Group 6 MIRO Link (IMPORTANT):
Fig 2.1 MIRO BOARD (11.10.2024-Week 3)
Week 2/ Research
This week, our group have completed the collection of
important information about Expedio, including their company
background, product details, target audience, and
competitors.
A) Company Background
Fig 2.2 Expedio Information (11.10.2024-Week 3)
B) Product Details
[Product Name: X-Board (Handmade)]
The Expedio X-Board is a mobile whiteboard designed for flexibility and creativity.
Inspiration:
- Small Bipder clip
- Small
- Simple
- Changeable
- Big Version of bipder clip + small note
- Portable
- Brainstorming idea on the board
- Flipped to pin notes
- Move it wherever
- Lifesaver for video call (backdrop)
Wish: to have more accessories
DESIGN FILE:
X-Board
- Smooth Whiteboard Surface: Premium finish that makes writing and erasing seamless, ensuring clean presentations every time.
- Mobile Design with Casters: Lightweight and equipped with high-quality casters, it can be easily moved from one part of the office to another.
- Customizable to Fit Any Workspace: The X-Board works well in both formal and informal office layouts, supporting creative and productive workflows.
- Ergonomic and Durable: Engineered for regular, long-term use, with the height and angle set to accommodate different working positions.
- Modern, Minimalist Design: The sleek, understated design complements any modern office aesthetic while maximizing functionality.
C) Target Audience
Fig 2.3 Analysis target audience of Expedio (11.10.2024-Week 3)
D) Competitors
Fig 2.4 Product Competitor (11.10.2024-Week 3)
Week 3/ Meeting with client
This week, Mr. Mike arranged a meeting with our client, Expedio, which
gave us a clear understanding of their needs and provided all the
information necessary for us to move forward.
Fig 2.5 Questionnaire prepared to ask client (11.10.2024-Week
3)
Fig 2.6 Group 6 meeting with client (11.10.2024-Week 3)
This week, we booked an appointment with the Expedio team, and each
group's leader visited their company. The staff were very friendly and
explained the details of their boards, giving us a clearer understanding
of their company concept, product prototypes, how to assemble and
disassemble the boards. They also introduced us to other products they
create. Before we left, the staff kindly helped us carry the boards back
to campus so our team members could review them.
Fig 2.7 X-board (18.10.2024-Week 4)
Fig 2.7 X-board (18.10.2024-Week 3)
Fig 2.8 Group Photo with Expedio staff and founder!
(18.10.2024-Week 4)
Survey Questions
This week, we finalized our survey questions and started
distributing them to our target audience, aiming to get at
least 80 respondents before next week.
Click
here
to view in Google Form.
Fig 2.9 Survey Questions draft (18.10.2024-Week
4)
This week, we collected 80 responses from four target audiences: agile
workspaces, creative teams, educational institutions, and families. I
assigned the data analysis task to 4 members, with each member
analyzing two categories and summarizing key points relevant to
Expedio.
Task dedication (Data Analysis)：
Members: Han Le
- Product Opinion
- General Information
Members: Zhaoyi
- Product Preference
- Feature Evaluation
Members: Jun Teng
- Purchase Intent
- Additional Feedback
Members: Guanmei
- Finalised User Persona
Fig 2.9 Survey Questions draft (25.10.2024-Week 5)
Summary:
Demographic Information
- The majority of respondents are within the target professions of creative teams and agile workspaces.
- The age range shows that both younger and older professionals are giving feedback, which means the product's usability and appeal will be looked at from different viewpoints.
- The nearly equal gender distribution will help ensure the X-board design considers diverse needs.
General Information
- The main target spaces for selling whiteboards are classrooms, offices, and studios,with projectors, screens, and whiteboards as key tools.
- Whiteboards are frequently used, especially for project planning, presentations, teaching, and brainstorming.
- There is moderate interest in whiteboards with space dividers, with most users neutral and a significant positive preference.
Product Preference
- The survey results indicate a positive reception for the X-Board’s design and functionality, with users valuing its smooth writing surface, mobility, and adaptable design for varied workspaces.
- The existing features, such as a premium, easy-to-erase surface and lightweight mobile design with lockable casters, already align well with these preferences.
- However, users also expressed interest in enhancements like magnetic surfaces for document attachment, adjustable height for ergonomic flexibility, and built-in storage for organization. Implementing these additional features would elevate the X-Board, making it an even more versatile and user-centric solution for flexible and dynamic work environments.
Feature Evaluation
- The X-Board’s one-side whiteboard and one-side soft board design, paired with its mobility, makes it well-suited to the expressed needs of this audience.
- To successfully market it, the X-Board should focus on showcasing its flexibility and customization options, such as modular accessories, swappable panels, and potential add-ons, particularly its suitability for both brainstorming and document display needs.
- Highlight its built-in storage and adjustable size as future-proof options for adaptable workspaces. Engaging users with hands-on trials could help demonstrate its value in meeting evolving workspace needs.
Purchase Intent
- The survey shows that most potential customers lean towards an affordable price for the X-Board, generally preferring options under RM500.
- While many express a reasonable interest in purchasing, a portion remains undecided, suggesting they might need more convincing (They are more inclined to make a purchase if the whiteboard features a smooth writing surface, offers convenient storage options, and comes with helpful accessories.).
- There is also a balance to strike between affordability and added features, as some customers are willing to pay extrafor accessories or customization.
- Notably, the most important factor influencing buying decisions is the board’s features and functionality, with price also playing a significant role, whereas brand reputation and peer recommendations are less impactful.
Product Opinion for family
- Currently, many children rely on digital tools like tablets for learning, while traditional methods like pen and paper are far less common.
- Although whiteboards are relatively popular in learning, parents remain cautious about purchasing them.
- Our survey indicates that while some parents see potential in whiteboards and digital tools, most only express a tentative interest, suggesting they might consider buying but without strong commitment.
- They generally view the value of whiteboards as dependent on specific features, rather than as an essential learning tool.
Additional Feedback
- Feedback reveals several issues with traditional whiteboards, including quick ink depletion of markers, difficulty in cleaning, and permanent stains.
- They also lack magnetic surfaces, have unuser-friendly designs(dangerous for kids), and are not easy to move.
- Users suggest enhancements such as adding recording and projection features, automatic cleaning, and digital tool integration.
- In terms of design, users prefer adjustable heights, good stability, and portability, along with improved lighting and storage space.(Soft lighting can be added around the frame of the whiteboard, will be more convenience and easier to see and refer back to information on the whiteboard at night)
- The data shows that 80% of users do not want product updates, while 17.5% are willing to provide their emails for further information.
Week 6/ Insight Discovery & Problem Statement
This week, we worked on insight discovery after collecting and analysing
data. We summarised our insight discovery and presented them to Mike.
During the discussion, he pointed out that we were focusing too much on
highlighting the features of the X-Board. Instead, he advised us to think
about how to convince people who have never used a whiteboard like this
before to try it. Taking his feedback into account, we adjusted our
insights slightly and moved forward to the problem statement stage.
Fig 2.10 Insight Discovery of X-board (1.11.2024-Week
6)
Fig 2.11 Problem Statemtent (1.11.2024-Week 6)
Week 7/ Ideation (moodboard & Wireframe)
In week 7,
Fig 2.12 Visual References (8.11.2024-Week 7)
Fig 2.13 Video content ideas (8.11.2024-Week 7)
Logo Design
Fig 2.14 Logo Sketch (8.11.2024-Week 7)
Fig 2.15 Animated Logo design (8.11.2024-Week 7)
Poster Design
Fig 2.16 Poster Design (8.11.2024-Week 7)
Fig 2.16 Website Design (8.11.2024-Week 7)
Week 8/ Presentation
This week, we have a presentation to Expedio. Each group is given 15
minutes to present our research, analysis, and ideation. Our group is
one of the last two to present, so we practiced on Zoom beforehand. I
have already assigned each member their respective page to present,
and we are all working on and rehearsing our individual parts.
Fig 2.17 Presentation (15.11.2024-Week 8)
Fig 2.18 Presentation slides (15.11.2024-Week 8)
Week 10/ New Customer Journey Map
This week, we worked on refining our new journey map to better align
with the “How might we?” statement. We discussed key aspects, such as
the number of content posts, the timing of posts, and the frequency of
paid ads. Together, we brainstormed ideas and selected the most relevant
and practical ones.
Fig 2.19 New User Journey Map (29.11.2024-Week 10)
Fig 2.20 Summary of Content Ideas (29.11.2024-Week 10)
This week, our team worked on designing the key visuals for the X-board.
We looked at many mood boards and examples to help us decide on our design
direction. After discussing as a team, we chose our color scheme,
typeface(inter & Glacial Indifference) , and logo design.
Fig 2.21 Art Direction for X-board SM Design (07.12.2024-Week 11)
Fig 2.22 Key Visual Design - Email & Website (07.12.2024-Week 11)
Week 12/ Shooting for Promotional Video
In Week 12, I planned and shot two teaser videos and one promotional video
for X-board TikTok content. At 12 pm, I gathered my team members, all in
working outfits, and we brought the X-board to different venues (like
classroom, lecture hall, trading room, X-space) for the teaser shoot.
Afterward, we returned to the classroom to film a storyline-based
promotional video. Livern and I handled the filming, while the rest of the
team focused on their individual tasks. For one teaser scene, we used a
CapCut template to create a smooth transition. At the same time, we
completed the Instagram cover post design.
Fig 2.23 Shooting day BTS (13.12.2024-Week 12)
Teaser Video #1
Fig 2.24 Teaser Video #1 (13.12.2024-Week 12)
Teaser Video #2
Fig 2.25 Teaser Video #2 (13.12.2024-Week 12)
Week 13/ Design & Presentation Slides
This week, we focused on website design, TikTok video editing, and booth design. We completed editing for two TikTok teaser videos, finalized the homepage and product overview for the website, and discussed the booth layout and furniture placement with the team, designed by Han Le. Before class ended, we shared our progress with each other, provided feedback for improvements, and showed our work to Mike.
This week, we focused on website design, TikTok video editing, and booth design. We completed editing for two TikTok teaser videos, finalized the homepage and product overview for the website, and discussed the booth layout and furniture placement with the team, designed by Han Le. Before class ended, we shared our progress with each other, provided feedback for improvements, and showed our work to Mike.
Promotional Video
Fig 2.26 Promotional Video (20.12.2024-Week 13)
Physical Digital Demo Opportunities (Booth Design)
Version #1
Version #2
Fig 2.27 Physical Booth Design (20.12.2024-Week 13)
Instagram Post Cover
Fig 2.28 IG Cover Page (20.12.2024-Week 13)
Fig 2.29 Website Design (20.12.2024-Week 13)
Presentation Slides
Fig 2.30 Final Presentation Slides (20.12.2024-Week 13)
Fig 2.31 Final Presentation (06.1.2024-Week 16)
FINAL SUBMISSION
1.
GOOGLE DRIVE
FEEDBACK
Week 1
- Research Expedio thoroughly, focusing on company background, product details, target audience, and competitors to ensure we've gathered enough information.
- Prepare and finalise all the questions to ask Expedio before next week; get them reviewed by the lecturer.
- Create the group’s Gantt chart and MIRO board, and consistently update the consultation log throughout the project.
Week 2
- The competitor analysis should focus on the product itself, not the company behind it.
- Ensure we conduct thorough and efficient research before consulting with the client.
- We can challenge the client with fresh ideas or innovative approaches.
- Elaborate more on the target audience by analysing their preferences, the pros and cons of each group, the percentage of the market they represent.
Week 3
- Create at least 3 personas before developing the survey questions.
- Expand the number of survey questions to 20, ensuring they are simple and concise, avoiding overly complicated phrases.
- Since corporate decision-makers are more accustomed to fixed meeting spaces, unlike creative teams who operate in open spaces, they should not be included as a persona.
- Focus on making the survey questions informative enough to collect relevant data.
- Concentrate on the data collection phase first, before moving on to ideation.
Week 4
- While collecting data from respondents, start working on the user journey map.
- Collect at least 50 responses from the four user personas.
- After we gather 50 or more responses, finish the data analysis.
- We need to analyze all the data, develop 5 key insights, and follow up with a problem statement, ensuring that our future steps are aligned with these insights.
Week 5
- Our summaries for each section need to be concise and focus on key points.
- The data should highlight how it can benefit Expedio, such as identifying user needs, preferences, and any potential improvements.
- If the collected information is insufficient, we can conduct interviews for additional insights.
- Complete insights discovery
- Gather all 5 ideas and come out with key theme and insights statement
Week 6
- Sir pointed out that we are assuming users already know how to use a whiteboard. However, some users may not understand its purpose or may have never used one.
- Refine and finalise the user persona
- Sir mentioned that now creating a User Journey Map is not necessary.
- Begin working on the Problem Statement to define the key challenge of engaging non-users with the whiteboard.
- Refer to the senior students' presentation slides for guidance on structuring and content inclusion.
Week 7
- At least create prototypes for the website, logo, and poster as part of the ideation phase.
- All designs needed to align with the insights and problem statements we developed earlier.
- This is the initial stage of ideation, and more details can be refined and adjusted in the coming weeks.
- Finalised presentation slides
- Prepare for presentation
Week 9
Ad and Promotional Plan
Ad and Promotional Plan
- Complete a User/Customer Journey Map that relates to all 3 personas based on the new advertising and promotional plan for the X-board
- From the User/Customer Journey Map’s touchpoint row, indicate in detail how you plan to create the various media to engage with the 3 personas in fulfilling their ‘Actions’ (Row 1).
- You need to identify the types of media or platforms and also the number/frequency, duration of videos, types of content such as newsfeed, reels, teasers, etc. for the entire journey from Discovery to Sharing.
- The presented website design may need to change based on the completed and finalized User/Customer Journey Map’s touchpoints. The same goes for the promotional planand video content.
Week 10
- The new customer journey map must align with the "How might we?" statement.
- Elaborate further on the "physical demo opportunity" idea by specifying potential activities, such as: Booth design concepts, Interactive workshops or demonstrations, Hands-on product testing for attendees.
- Develop more actionable steps for the post-purchase phase, focusing on actions to support users after they buy the product.
- Should focus during the onboarding stage to the website experience, as users are already motivated to buy due to social media promotions. Ensure the process prioritizes delivering an excellent buying experience.
- Plan for paid advertisements: Strategize the timing, platforms, and content for maximum impact.
Week 11
- Our website should include keywords that enhance SEO detection when users search for this product.
- Expand on the workshop/event plan, including booth creation and details on how it will be held.
- Send a personalized email after the purchase.
- Summaries all touch point content
- Complete Gantt Chart
- Task distribution to all members
Week 12
- Make sure shooting time will not affect other work progress
- Website design layout
- Complete X-board shooting
- Complete booth design, email design and flyer design
Week 13
- Ensure all designs align with our "How Might We" statement.
- Group leaders must cross-check every piece of work to maintain consistency in design style.
- Remove the tagline page from the website.
- Start Blogger design
- Complete post & Story design
- Complete promotional video editing
- Complete website design
- Complete presentation slides draft
Week 15
- The poster title must be clearly visible and not covered by any elements, as the X-Board is still a new product and needs strong recognition.
- "How Might We?" content should be placed before the art direction section to encourage creative solutions and engagement prior to visual design.
- The promotional plan should be categorized by timeline, including pre-launch, launch, and post-launch phases.
REFLECTIONS
This is the first week of our minor project class, and Mike briefed us about all three company clients and their requirements. Our group decided to choose Expedio as our client because it offered a dynamic and creative challenge, allowing us to explore more open-minded and innovative ideas. At first, I was quite confused about Expedio's exact requirements and the help they needed from us. After consulting with Mr. Mike, I realised that to effectively assist them with brand marketing—by designing a logo, website, and creative content—we first need to have a solid understanding of their company. Expedio wants us to create something that resonates emotionally with people, rather than a hard sales approach. Once we chose Expedio, my team and I set up a Google Drive and created task documents to compile all the information. This made it easier to check and review. I also noticed that distributing tasks among teammates is much more efficient than trying to handle everything individually.They provided us with four specific target audiences, so we know we can’t stray from those groups. But I was only able to find limited information about their product, as they currently have just one promotional video. I hope to gather more details after our upcoming meeting with them. Although we’re still in the early stages, I’m excited about meeting with the client and working on something based on our creativity. Of course, we'll also respect their design and promotional preferences.
Week 2
This week, we completed the collection of important information about Expedio,
including their company background, product details, target audience, and
competitors. During our consultation, we noticed that we had mistakenly
analysed competitors based on companies instead of their products. We
corrected this error immediately and finalised our contextual research, which
gave us a deeper understanding of the brand. This process felt satisfying, as
we gained a clearer understanding of Expedio, which will help us develop a
more tailored promotional plan and brand strategy. I realised that the better
we know the client, the easier it becomes to create effective solutions.
Moving forward, we’ll focus on creating a user journey map, empathy map, and
user persona to understand consumer behaviour and pain points. I learned that
design should focus on the customer’s needs, not just our preferences, and
that understanding the audience is key to creating useful solutions. I plan to
apply this learning throughout my future projects, whether I’m designing a
product, website, or app. Understanding the target audience and prioritising
user needs will ensure that my designs are effective and user-centred.
Week 3
This week, Mr. Mike arranged a meeting with our client, Expedio, which gave us
a clear understanding of their needs and provided all the information
necessary for us to move forward. Our next steps are to create detailed user
personas and design survey questions to gather insights from potential users.
Mr. Mike emphasised that we need to complete these two tasks within this class
and begin distributing the survey to collect responses.I have assigned each
group member a specific number of respondents they need to collect, aiming to
ensure we meet our target efficiently.I realised how important it is to
finalise the user personas before drafting the survey questions so we can
create more customised and relevant questions. This will help us gather more
accurate data, making it easier to analyse the results in a meaningful way.
Additionally, understanding the empathy stage is very important for the
ideation process. It allows us to truly connect with users' needs and
expectations, which in turn helps us propose innovative ideas that are aligned
with what users want in a better product. This will enhance the quality of the
solutions we present to Expedio during the ideation phase, enabling us to
offer ideas that are not only creative but also user-centred and practical for
their target market.
Week 4
This week, I had the opportunity to visit Expedio’s company site, where the
staff were not only welcoming but also took the time to explain the intricate
details of their boards. This gave us a much clearer understanding of their
overall company concept, product prototypes, and the technicalities involved in
assembling and disassembling the boards. They also introduced us to some of
their other products, which broadened our perspective on the diversity of their
offerings.I really appreciated their support and it made me more determined to
deliver a project that meets their expectations and reflects the modern,
innovative vision we’re aiming for, particularly in designing the final X-board.
In class, we also focused on distributing our survey questions, realizing that
the quality of the responses is more important than the quantity. While waiting
for the data, we started working on the user journey map, ensuring we
incorporate feedback into the process to improve our final project outcomes. The
site visit to Expedio gave me valuable insights into real-world product design,
particularly the assembly and disassembly process. It connected theoretical
concepts to practical application, enhancing my understanding of how designs
transition into functional products.I plan to apply this learning by focusing on
both the user experience and the practical production aspects in future
projects. This knowledge will be relevant in my module and future career,
helping me create designs that are not only aesthetically pleasing but also
functional and easy to produce.
Week 5
In Week 5, we started analyzing data after gathering 80 responses from our target audience. I assigned the task to my team members, with each person responsible for two categories. Together, we created a summary for each section, which helped us better understand what users like and want in the X-board. From the results, we noticed that many users are satisfied with the product and would like more features, like accessories. This stage helped me see how our previous ideas about user needs matched with real feedback. Analysing the responses showed what users value in the X-board and highlighted areas we could improve. By looking at actual user feedback, I can see clearly what users enjoy and where there’s room for improvement. Understanding their satisfaction and interest in new features is helpful for deciding what to work on next. This process taught me that user feedback is essential for creating a product that truly meets their needs. This experience has shown me how valuable user feedback is and has helped me improve my data analysis skills.
Week 6
This week, we worked on insight discovery after collecting and analysing data. We summarised our insight discovery and presented them to Mike. During the discussion, he pointed out that we were focusing too much on highlighting the features of the X-Board. Instead, he advised us to think about how to convince people who have never used a whiteboard like this before to try it. Taking his feedback into account, we adjusted our insights slightly and moved forward to the problem statement stage. Here, we thought deeply about the users' needs, the challenges they face, and how the X-Board could address those issues. This activity taught me the importance of understanding the user’s perspective. Instead of just describing product features, we learned to think critically about the user’s pain points and needs. I realised that creating effective problem statements is key to defining a clear direction for the project. I felt more empathetic and connected to the users, which made me more motivated to find creative ways to address their concerns. By stepping into the user’s shoes, I was able to create insights and solutions that are more relatable and impactful. Moving forward. Whether it’s for a product, campaign, or creative project, I will use this skill to better understand and address the needs of my audience, ensuring my work is both practical and meaningful.
In Week 5, we started analyzing data after gathering 80 responses from our target audience. I assigned the task to my team members, with each person responsible for two categories. Together, we created a summary for each section, which helped us better understand what users like and want in the X-board. From the results, we noticed that many users are satisfied with the product and would like more features, like accessories. This stage helped me see how our previous ideas about user needs matched with real feedback. Analysing the responses showed what users value in the X-board and highlighted areas we could improve. By looking at actual user feedback, I can see clearly what users enjoy and where there’s room for improvement. Understanding their satisfaction and interest in new features is helpful for deciding what to work on next. This process taught me that user feedback is essential for creating a product that truly meets their needs. This experience has shown me how valuable user feedback is and has helped me improve my data analysis skills.
Week 6
This week, we worked on insight discovery after collecting and analysing data. We summarised our insight discovery and presented them to Mike. During the discussion, he pointed out that we were focusing too much on highlighting the features of the X-Board. Instead, he advised us to think about how to convince people who have never used a whiteboard like this before to try it. Taking his feedback into account, we adjusted our insights slightly and moved forward to the problem statement stage. Here, we thought deeply about the users' needs, the challenges they face, and how the X-Board could address those issues. This activity taught me the importance of understanding the user’s perspective. Instead of just describing product features, we learned to think critically about the user’s pain points and needs. I realised that creating effective problem statements is key to defining a clear direction for the project. I felt more empathetic and connected to the users, which made me more motivated to find creative ways to address their concerns. By stepping into the user’s shoes, I was able to create insights and solutions that are more relatable and impactful. Moving forward. Whether it’s for a product, campaign, or creative project, I will use this skill to better understand and address the needs of my audience, ensuring my work is both practical and meaningful.
Week 7
In week 7, our group focused on the ideation phase, which involved creating a
promotional strategy, designing a logo, and developing a website layout. We had
to present these ideas to Mr. Toru by week 8. I assigned different tasks to each
group member: one person worked on the website design, another on the slides,
and a third on the logo. Before diving into the design process, we realised it
would be helpful to first gather some visual references and create a moodboard.
We collected these references from online sources and added them to our Miro
board. This approach of starting with visual references helped us a lot. By
gathering inspiration from other designs, we were able to decide on a consistent
color scheme and visual style that could be applied across all the design tasks.
It made the design process smoother and ensured that our logo, website, and
promotional posters were aligned and looked cohesive.I believe this method of
using references and a moodboard is very useful. It saved us time because we had
a clear visual direction to follow, which kept all our designs consistent. This
experience is highly relevant to my future work, especially in design projects.
In future projects, whether for a module, a professional role, or personal work,
I will start by gathering visual references and creating a moodboard. This will
help me maintain consistency and clarity in my designs, saving time and making
collaboration more efficient.
Week 9
This week, we did not have physical classes, we focused on progressing with the
new journey map project. I have distributed specific tasks to my teammates,
ensuring each of them was responsible for one part of the journey steps. Before
starting, we have a meeting to align on the key content for the X-board,
thoroughly discussing its main pain points and brainstorming ways to address
them effectively. This alignment was crucial as it provided everyone with a
clear understanding of the objectives and ensured we were all on the same page.
Following this, we engaged in an in-depth brainstorming session, where we
generated ideas and identified touchpoints for each step of the journey. I was
genuinely impressed and grateful for the dedication and hard work of my
teammates, as they conducted comprehensive research and proposed practical and
innovative ideas. Their input significantly enhanced the quality of our work and
made my next steps—summarizing the information and organizing it into a Gantt
chart—more manageable and systematic. This collaborative effort not only
advanced our project but also strengthened our teamwork and problem-solving
skills.
Week 10
This week, we worked on improving our new journey map to match the “How might
we?” statement. We discussed important details like how many posts to create,
when to post, and how often to run paid ads. As a team, we shared ideas, choose
the best ones, and summarized them into a clear plan. We presented our new
journey to Mr. Mike, who gave us helpful advice. He suggested using keywords on
our website to improve SEO on Google and gave ideas for the "physical demo
opportunity," like booth designs, interactive workshops, and hands-on product
testing. After making some changes based on his feedback, we finalized the
journey map. Then, we started planning our Gantt chart and dividing tasks among
the team. This experience taught me that proper planning is the foundation of
any successful project. I realized that brainstorming, gathering feedback, and
revising ideas can lead to better results than rushing into execution. I also
learned how to apply new concepts, like SEO optimization and interactive user
engagement, to enhance our strategy. These insights are useful not only for this
project but also for future work, as they taught me how to think critically
about both the details and the big picture.I plan to use this experience to
approach future projects with a structured mindset, ensuring that I allocate
enough time for brainstorming, feedback, and planning.
This week, our team worked on designing the key visuals for the X-board. We looked at many mood boards and examples to help us decide on our design direction. After discussing as a team, we chose our color scheme, typeface, and logo design. These will be used for our website, Instagram posts, stories, booth, and email designs to make everything look consistent. Once we agreed on the design, we started working on our tasks based on how we divided the work. This activity taught me the importance of having a clear and consistent design for all platforms. I learned how choosing the right colors, fonts, and logo can make the brand look more professional and connected. The discussions with my team helped me see how teamwork and feedback are important in making good design decisions. I also realized how planning ahead makes the process smoother.I learned that working together and using mood boards makes it easier to decide on designs. Having everything match across platforms makes the brand stronger and easier to recognize. These skills are important because they make me more organized and better at working with others to create great designs.I will use what I learned in my future design projects. I will make sure all my designs are consistent and use tools like mood boards to plan better. This will help me create more professional work in both my studies and future career.
Week 12
In Week 12, I planned and shot two teaser videos and one promotional video for
X-board TikTok content. At 12 pm, I gathered my team members, all in working
outfits, and we brought the X-board to different venues for the teaser shoot.
Afterward, we returned to the classroom to film a storyline-based promotional
video. Livern and I handled the filming, while the rest of the team focused on
their individual tasks. For one teaser scene, we used a CapCut template to
create a smooth transition. At the same time, we completed the Instagram cover
post design. Through this experience, I learned the importance of organization
and collaboration in content creation. Planning the shoot and assigning roles
helped us work efficiently as a team. Using tools like CapCut made the editing
process smoother, and shooting at different locations added variety to the
content. This activity showed me how thoughtful planning and teamwork contribute
to producing high-quality promotional materials. I also gained confidence in
managing multiple tasks simultaneously. Understanding the workflow of content
creation—from planning and shooting to editing and design—helped me see the
bigger picture of marketing and branding. Using tools like CapCut and
coordinating with a team also improved my technical and leadership skills, which
are essential for successful project management.I will use this learning in
future projects by applying structured planning and clear communication to
ensure smooth execution.
Week 13
This week, we focused on website design, TikTok video editing, and booth design.
We completed editing for two TikTok teaser videos, finalized the homepage and
product overview for the website, and discussed the booth layout and furniture
placement with the team, designed by Han Le. Before class ended, we shared our
progress with each other, provided feedback for improvements, and showed our
work to Mike. He reminded us that our designs should align with our "How Might
We" statement. This week’s tasks helped me understand the importance of teamwork
and feedback in refining our designs. Editing TikTok videos and designing the
website made me realize how consistency and alignment with the project's core
message are key to impactful communication. Discussing the booth layout allowed
me to see how design can influence user experience in a physical space. Mike’s
feedback reinforced the need to stay true to our project’s purpose and
vision.This week was valuable because it highlighted the role of collaboration
and constructive feedback in improving our work. Aligning our designs with the
"How Might We" statement ensures that our project stays focused and relevant.
Balancing multiple tasks like video editing, website design, and booth planning
also improved my time management and multitasking skills.
Week 15
This week, we finalized our presentation slides for the Expedio company,
scheduled for January 6th. Our slides include the art direction, promotional
plan, and content creation strategies for the X-Board. For the art direction
section, we prepared to explain the mood board, logo, typeface, and color
scheme, allowing the client to gain insight into our design direction. We also
outlined our promotional plan, dividing it into three stages: pre-launch (Week
1), launch (Weeks 2-3), and post-launch (Week 4). Additionally, we completed two
teaser videos, one promotional TikTok video, booth design, poster design, social
media post designs, story designs, a blog, website design, and a Linktree. This
stage allowed me to synthesize various elements of our project into a cohesive
presentation. Engaging in this process helped me understand how all components
interconnect, from the visual identity of the X-Board to our strategic
promotional phases. I felt a sense of accomplishment in translating our ideas
into visual formats and messaging that effectively communicate our vision. The
reason for doing this activity was to prepare a professional presentation that
responds to the client's needs and expectations. This experience highlighted the
importance of clear communication and planning in marketing. What I learned from
this process is invaluable as it reinforced the significance of thorough
preparation and organization when presenting ideas to a client. The
comprehensive nature of our work demonstrates how multifaceted marketing
strategies can be when launching a new product. This will be useful not only for
this specific project but also for future presentations in a professional
setting, where clarity and persuasive messaging are critical. This learning will
greatly impact my future professional endeavors in marketing and project
management. I will apply the skills of organizing and presenting ideas clearly,
developing comprehensive promotional plans, and using various media effectively.
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