Illustration & Visual Narrative -Project 2

Start From 28.05.2023

10.04.2023 -31.05.2023 /Week 6- Week 9
Kong Cai Yi / 0363862 
Typography / Bachelor of Design (Hons) in Creative Media 
Project 2-Illustration poster: MyTIGER Values Art Competition 2023

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INSTRCUTIONS

Project 2

For Project 2, we are to submit your work in Maybank Foundation MyTIGER Values Art Competition 2023. Based on your chosen topic, submit an illustration poster that interprets your project aim through Maybank TIGER core values of Teamwork, Integrity, Growth, Excellence & Efficiency and Relationship Building.

MY TIGER 2023 FLYER

1. Topic Research:

Fig 1.1 Topic research

Fig 1.2 Sub- topic research

2. Design and visual reference

Pinterest Pin

Fig 1.3 Design and visual reference

3. Tag Line

Fig 1.4 Tag line 

5. Sketches

Fig 1.5 Sketches #1 

Fig 1.6 Sketches #2

6. Progress in AI

#First idea attempting:

Fig 1.7 First attempt

Fig 1.8 First attempt

#Second idea attempting:

Fig 1.9  Tiger with outline

Fig 1.10 Tiger with stripe

Fig 1.11 Tiger and forest

Fig 1.12 Added factory 

Fig 1.13 Added river among to different situation

Final Poster Design

ART TITTLE: Heaven or Hell
DESCRIPTION: The tiger finds itself in a peaceful forest, untouched by any signs of destruction, resembling what people would call paradise. However, as it gazes into the distance, across the sea, it witnesses a polluted and noxious atmosphere created by humans in their pursuit of technological advancement and establishment of factories. For the tiger, it seems like a hellish scene. This contrasting image reflects how people in the real world gradually push themselves into hell and simultaneously drag the tiger, once residing in paradise, into the abyss.

Fig 1.14 Final Poster design (JPEG)

Fig 1.15 Final Poster design (PDF)