Advanced Typography /Final Compilation and Reflection
30.08.2023 -29.11.2023 /Week 1- Week 14
Kong Cai Yi / 0363862
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation and Reflection
Task 2:
Key Artwork and Collateral
Task 3: Type Exploration and Application
INSTRUCTIONS
SUBMISSIONS
Exercise 1 - Typographic Systems
30/8/2023 - 8/9/2023 / Week 1 - Week 2
30/8/2023 - 8/9/2023 / Week 1 - Week 2
Fig 1.1 Final Axial System-JPEG (7.9.2023-Week 2)
Fig 1.2 Final Radial System-JPEG (7.9.2023-Week 2)
Fig 1.3 Final Dilatational System-JPEG (7.9.2023-Week 2)
Fig 1.4 Final Random System-JPEG (7.9.2023-Week 2)
Fig 1.5 Final Grid System-JPEG (7.9.2023-Week 2)
Fig 1.6 Final Modular System-JPEG (7.9.2023-Week 2)
Fig 1.7 Final Transitional System-JPEG (8.9.2023-Week 2)
Fig 1.8 Final Bilateral System-JPEG (8.9.2023-Week 2)
Fig 1.9 Final Typographic System PDF-without guideline (8.9.2023-Week 2)
Fig 1.10 Final Typographic System PDF-with guideline (8.9.2023-Week 2)
Exercise 2 - Type and Play
10/9/2021 - 14/9/2021 / Week 3 - Week 4
Part 1 - Finding Type
Fig 1.11 Compiled process(13.9.2023-Week 3)
Fig 1.12 Original extracted letterforms compared to the final type design(13.9.2023-Week 3)
Fig 1.13 Final type design(13.9.2023-Week 3)
Fig 1.14 Letter "A"(13.9.2023-Week 3)
Fig 1.15 Letter "W"(13.9.2023-Week 3)
Fig 1.16 Letter "L"(13.9.2023-Week 3)
Fig 1.17 Letter "V"(13.9.2023-Week 3)
Fig 1.18 Letter "M"(13.9.2023-Week 3)
Fig 1.19 Final Finding Type-PDF (14.9.2023-Week 3)
Part 2: Type Showcase
The reason I choose this image is because the characteristic of this image is related to my letter from which is the point arch, whose two curving sides meet at a relatively sharp angle at the top of the arch.
Fig 1.20 Image have chosen(14.9.2023-Week 3)
Theme: European Medieval Court Drama, a genre of theater typically set in the courts and noble society of medieval Europe. Encompass themes of medieval history, politics, romance, betrayal, and intrigue, with courtly conflicts and struggles at the heart of the plot.
Fig 1.21 Type showcase-movie poster(14.9.2023-Week 3)
Fig 1.22 Final Type movie poster showcase-PDF (14.9.2023-Week 3)
Task 2
Key Artwork and Collateral
20/9/2023 - 11/10/2023 / Week 4 - Week 7
Final key artwork
Fig 2.1 Final key artwork- black and white (27.09.2023-Week 5)
Fig 2.2 Final key artwork-coloured light background (27.09.2023-Week 5)
Fig 2.3 Final key artwork-coloured dark background (27.09.2023-Week 5)
Fig 2.4 Final key artwork-PDF (27.09.2023-Week 5)
Fig 2.5 Final key artwork-GIF (27.09.2023-Week 5)
Fig 2.6 Key Artwork expansion (4.10.2023-Week 6)
Fig 2.7 Key Artwork expansion (4.10.2023-Week 6)
Fig 2.8 Key Artwork expansion (4.10.2023-Week 6)
Fig 2.9 Key Artwork expansion (4.10.2023-Week 6)
Fig 2.10 Key Artwork expansion (4.10.2023-Week 6)
Gift Card
Fig 2.11 Final Collaterals-JPEG (13.10.2023-Week 7)
Phone Case
Fig 2.12 Final Collaterals-JPEG (13.10.2023-Week 7)
Shopping bag
Fig 2.13 Final Collaterals-JPEG (13.10.2023-Week 7)
Fig 2.14 Final Collaterals-PDF (13.10.2023-Week 7)
Final Instagram Presentation
DESKTOP:
Link to Instagram: https://www.instagram.com/c.a.i.y.i/
Bio: Don't let others easily define you, be your own star.
Fig 2.15 IG Design Layout(11.10.2023-Week 7)
Fig 2.16 Instagram post 1- Gift Card (11.10.2023-Week 7)
Fig 2.17 Instagram post 2- Key artwork logo (11.10.2023-Week 7)
Fig 2.18 Instagram post 3- Expansion of key artwork(11.10.2023-Week 7)
Fig 2.19 Instagram post 4- Expansion of key artwork(11.10.2023-Week 7)
Fig 2.20 Instagram post 5- Phone case (11.10.2023-Week 7)
Fig 2.21 Instagram post 6- Self Portrait (11.10.2023-Week 7)
Fig 2.22 Instagram post 7- Inspiration (11.10.2023-Week 7)
Fig 2.23 Instagram post 8- Layout decoration (11.10.2023-Week 7)
Fig 2.24 Instagram post 9- Shopping bag (11.10.2023-Week 7)
Fig 2.25 Instagram Post-PDF (11.10.2023-Week 7)
Task 3
Type Exploration and Application
18/10/2023 -29/11/2023 /Week 8- Week 14
Final Type Exploration
Link to font file (Must Download only can view): https://drive.google.com/file/d/1wcvYLP9B4CVGjea_Nf0sbbIbQxvLuN3v/view?usp=share_link
Fig 3.1 Final Type Exploration-Noble (15.11.2023-Week 12)
Fig 3.2 Font Presentation #1 (22.11.2023-Week 13)
Fig 3.3 Font Presentation #2 (22.11.2023-Week 13)
Fig 3.4 Font Presentation #3 (22.11.2023-Week 13)
Fig 3.5 Font Presentation #4 (22.11.2023-Week 13)
Fig 3.6 Font Presentation #5 (22.11.2023-Week 13)
Fig 3.7 Font Presentation #6 (22.11.2023-Week 13)
Fig 3.8 Font Presentation (22.11.2023-Week 13)
Instagram Story
Fig 3.9 Type Application-instagram story (22.11.2023-Week 13)
Fashion Magazine
Fig 3.10 Type Application-Fashion Magazine (26.11.2023-Week 14)
Shoulder Bag
Fig 3.12 Type Application-shoulder bag (26.11.2023-Week 14)
Hoodie
Fig 3.13 Type Application-Hoodie (26.11.2023-Week 14)
REFLECTIONS
Experience
At the beginning, I thought this semester would be extremely challenging, but under Mr.Vinod guidance, I feel that I have improved significantly compared to the previous semester. From the first task to the last, I thoroughly enjoyed the entire process. Designing my own brand identity and applications gave me a sense of professionalism. It's particularly rewarding to see many people following my brand account on Instagram, giving me a genuine sense of running a product-based venture. This semester was less confusing, allowing me to approach each project with a clear understanding of the teacher's requirements. As a result, I incorporated a lot of thoughtful emotional elements into my work. I felt a great sense of satisfaction upon completing each task. I really appreciate for Mr.Vinod, patient and guidance throughout this semester. Thank you very much!!!
Observations
I've noticed that I haven't fully mastered some fundamental aspects of typography. For example, when creating a font, I found myself needing to reference concepts I had learned earlier, such as the descender line and x-line. While I've been creating based on my personal sense of aesthetics, I've come to realize the importance of incorporating more consistency and adherence to rules. Interestingly, I've observed that many people, myself included, have been diligently completing the tasks and meeting the requirements set by the teacher this semester. It seems like everyone has become more methodical and composed in their approach.
Findings
Task 1 taught me about the eight typographic systems, emphasizing the importance of personally designing to truly understand the uniqueness of each system and its potential for diversity. The process of finding type was interesting, leading me to realize the significance of selecting images with repetitive shapes rather than diverse ones for a more unified result. Moving on to Task 2, I gained a wealth of knowledge on creating a distinctive and representative brand identity. The concept of expansion was enlightening, going beyond merely rearranging the name but extending its characteristics. Integrating the name into applications was a novel experience, providing insights into the art of mockup creation. Although the final task was time-consuming and required patience, the satisfaction and valuable lessons I gained made it all worthwhile.
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